Blog

June 30th, 2015

Productivity_Jun17_BStaying productive is crucial to keep up in today’s competitive business environment. But while it’s one thing to acknowledge the idea, actually keeping productivity high is another story entirely. And while you might seek expert advice, the truth is that a lot of it doesn’t in fact work. To that end, let’s take a look at some false productivity tips and how to fix them.

Don’t check email first thing in the morning

What’s wrong with this when it sounds like such a good tip? Well, reading and responding to email can derail your entire morning. Your ten minutes spent reviewing emails turns into half an hour, and suddenly you’re late for work. And in many industries you simply won’t have the time in the morning to go through every single email and find out what has been happening overnight.

The fix

You should check your email first thing in the morning but make sure not to respond unless it will take you less than a minute. Something that requires a simple “yes” or “no”, or that can be forwarded to someone who can take care of it for you, is fine. But for anything else that requires research or a longer response, mark the email as “unread” and go back to it later when you have more time. You can also add it to your to-do list so you’ll be sure to check it later. Skimming emails in the morning is a particularly good use of commuting time even if you can’t respond right away, plus it can help you prepare for your day by giving you an idea of what lies ahead.

Tackle the hardest task first

While this sounds reasonable, in most cases your hardest task can really set you back time-wise. Plus, without proper planning in terms of the time, resources and energy you need for it, tackling the hardest job first might end up deflating your hopes of a productive day.

The fix

Instead of starting the day with your most difficult task, build your confidence by starting with something smaller and easier. Simpler tasks will help get your momentum going and ease you into a productive mode. You could also cut that difficult project into smaller bite-sized to-dos, so you can tackle them individually without burning out.

Make one to-do list for everything

While it’s a good idea to get everything out of your head and down onto paper, having just one go-to list for all the things you need to get done is a huge mistake. Why? It can be quite the headache to pick tasks off a never-ending list. Once you see that long list, you’re more likely to be demotivated before you even get started on a task.

The fix

Write everything you need to do onto a list, then rewrite your list into specific, actionable tasks. Break your lists up into a work list, home list, side project list and so on. Having multiple lists that detail the specifics of what you need to do makes it easier for your brain to digest all this information, instead of having to wade through numerous things that you can’t possibly do all at the same time. Keeping your lists separate will help you stay focused on what really needs to get done first.

Stop multitasking

You’re already really busy doing just one thing, so it’s a bad idea to risk compromising the quality of your work by multitasking, right? Wrong! In today’s fast-paced world, you multitask without even knowing, whether it’s by listening to music while working, or when you’re reading an advertizing billboard while walking along the street.

The fix

Be selective with what you choose to juggle! For instance, walking and listening are two tasks that complement each other, whereas it can be too hard for the brain to split itself between simultaneously typing and listening.

It’s important to keep in mind that just because something is named “the best advice” doesn’t mean it’s best for you. Looking to find out more about how to boost productivity in your business? Give us a call; we’re sure we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 30th, 2015

164_Mic_BAre you the type of person who uses one master password for all your web logins, or do you have dozens of individual ones named after your favorite sport teams or muscle cars? Whichever you are, either scenario comes with drawbacks. Have only one password and you’re left feeling anxious it might get stolen. Have several and you may constantly forget them and be unable to login. Wouldn’t it be great if all these passwords just went away! Well, they actually just might. Windows 10 is working on making it possible.

The problem with passwords

The problem with passwords is simple - they can be stolen. And from Facebook to iTunes to Flickr and thousands more, nearly every major website and thousands of niche ones require a password to use. And because we Internet users are logging onto dozens of these sites and services everyday, it’s virtually impossible for us to create a unique, complex password for each one. So people resort to using only a handful of passwords, or even just one master password, since it’s easier. But of course, this poses a security risk. So what’s an Internet user to do?

Microsoft Windows 10 is pioneering a new technology that is ready to flip this dated system on its head and eliminate the password problem for good.

Login to your devices with biometrics

Passwords can be stolen easily, but how easy is it to steal a person’s physicality? Microsoft’s new technology, named Hello, uses biometrics - such as your fingerprint, or face or iris scan - to log into your computer, laptop or other device. This ensures that no one can login to your device but you.

Well, what about using a photograph to login instead, you might ask? It won’t work. Using technology that takes a detailed map of your face in 3D, Hello is trained to reject the token photograph or selfie on login attempt. This makes it virtually impossible for anyone, besides you, to login to your device.

Use biometrics to login on the web

Logging into your computer with biometrics is great, but what most users really want is a more secure solution to login to websites while not having to remember a bazillion passwords. This is where Microsoft’s Passport comes in. Passport allows you to login into applications and online content without the need for a password. For example, instead of using your typical password to sign into your Microsoft Windows Account, you can now use Windows 10 facial recognition (or other biometrics) to log you in instead. That means you can access Skype, Xbox Live, Office 365 and more without a standard password. In addition to your Microsoft Windows Account, you’ll be able to use the biometric capabilities of Passport to access thousands of enterprise Azure Active Directory online services. Bear in mind, though, that it will be quite some time before you can use Passport to replace all your standard logins, since not every website has implemented this technology yet.

Want to hear more exciting Windows 10 news, or need assistance with your Windows device? Get in touch with one of our technology experts today.

Published with permission from TechAdvisory.org. Source.

June 29th, 2015

Windows_Jun18_BFollowing the let-down that was Windows 8, Microsoft is keen to impress - so much so that it’s skipped number 9 and jumped right to Windows 10. Now the new operating system’s release has been confirmed for July 29, and Windows-based small businesses are clamoring to try out its impressive new features. Here is the rundown of the things you need to know before you spend your summer upping the ante with Windows 10.

You can get it for free

They say the best things in life are free, and that might just be the case with Windows 10. Microsoft has kept its word about making its newest operating system free to access - at least if you’re currently running an authentic version of Windows 7 or 8.1, its two most recent releases. You’ll enjoy a free lifetime upgrade to Windows 10 provided you make the move within the next year and, better still, it’s an automatic upgrade directly from your existing Windows 7 or 8.1 interface. If you’re running an older version of Windows, you’ll need to make a fresh install and you’ll also need to pay - the various available versions of Windows 10 are expected to retail starting at $119.

It’s being launched in phases

Although the official release date is July 29, in reality Microsoft is expected to undertake a phased launch. This means that you might not end up using the brand new Windows 10 on July 29 itself - instead, Microsoft is likely to make the new operating system available to desktop and laptop users first, and only later to mobile and other devices. What’s more, the firm already has its next move in the pipeline. Upgrade and update plans for Windows 10 are anticipated to be on the way in two phases, in June and October 2016. But we are expecting these changes, codenamed Redstone, to come in the form of more minor tweaks to the Windows 10 infrastructure rather than a full overhaul.

It’s the last you’ll see of Windows

Microsoft has made no secret of the fact that it sees Windows 10 as the operating system’s final release. But that’s not quite as ultimate as it sounds - this is not really the end of Windows. Instead, what we’re seeing is the transition of Windows from a product to a service. Microsoft envisions a future where, instead of major new versions of Windows emerging every few years, there are regular improvements and updates - far beyond the WIndows Updates that we know at the moment.

It’s likely that version numbers will come to play far less of a role in system updates in the future - in much the same way as mobile apps operate, we’ll instead settle into enjoying a frequently updated service that incorporates the latest features Microsoft has developed. And while some have expressed fears that this could lead to home and business users being tied into a subscription model in order to stay up to date, Microsoft appears committed to ensuring that ongoing upgrades are free.

Ready to make the leap to Windows 10? Want to find out how best to make the transition with minimal disruption to your business? Give us a call and let us walk you through it.

Published with permission from TechAdvisory.org. Source.

June 29th, 2015

BusinessContinuity_Jun25_BData is essential for running an organization, and it is certainly the central component of any business continuity plan. Without immediate and constant access to data, your business will come to a grinding halt. Worse still, in the event of a disaster you could risk losing valuable data if you don’t have a backup strategy in place. Backing up data should be at the top of your list of priorities, so here are some devices you can use to protect your data.

There’s no one-size-fits-all solution when it comes to data backups. You’ll want to consider the pros and cons of each of the backup devices below before making a purchase.

USB stick

USB flash drives are basically miniature hard drives that you connect to your computer using a USB port. The drives are extremely cheap, with prices depending on their capacity. They’re also portable, and can be used to backup information from several computers to the same drive.

Although USB sticks are highly convenient, they’re still not a complete backup solution, and are best suited for intermediate backups, such as storing file recovery programs or critical business documents.

External hard drive

An external hard drive is perfect when used as backup storage media. It has the lowest cost per gigabyte when compared to the other backup devices out there. External hard drives use the same plug-and-play functionality as USB sticks, so you can plug the drive into your computer and immediately start selecting the files you want to backup. The transfer rate is also very fast, and you can backup a large amount of data within seconds.

One of the evident drawbacks of using an external hard drive is that you’ll need to update your backups on a regular basis, or else new files won’t be included. There’s also the risk of the device being stolen or misused. For instance, a colleague may take your drive when you’re away from your desk, or a disgruntled employee may copy all of your important business files and take it with them when quitting.

Network attached storage

Network attached storage, or NAS for short, is a dedicated device with its own IP address. It can be used as a multimedia server, and can function as an email or lightweight database server. NAS offers data redundancy, meaning it will generate a backup of your backups, so you can ensure your files are fully protected.

The main downside of NAS is its inability to scale beyond the limits of the system; you have to purchase additional hard drive bays when you need more capacity. You also have to take full responsibility for data security if you’re implementing NAS.

Cloud storage

Cloud storage is becoming more and more popular among businesses of all sizes, due to its many benefits such as allowing users to access data anywhere on smartphone devices, as well as enabling you to work with the most current hardware and up-to-date software. It is also affordable, since you’ll only have to pay for what you use. What’s more, cloud computing is very convenient, because your service provider will take care of the installation, management, and maintenance processes.

On the downside, some cloud service providers don’t employ sufficient security measures on their systems, so your data could be exposed to potential cybersecurity threats. This means that it is not always the ideal solution for companies dealing with very sensitive data - medical practices and law firms, for example. Predicting costs can also be hard; if your business is growing rapidly, then you might find you have not adequately planned for incremental costs.

Choosing the best system for backup is a critical decision that will impact your business on a daily basis. There are trade-offs among backup devices, which is why you need to choose the solution - or solutions - best suited to your business. Contact us today and our experts will assess your company’s needs and provide the best backup solutions for you.

Published with permission from TechAdvisory.org. Source.

June 23rd, 2015

164_browsers_BIt’s time to roll over Google Chrome, Firefox and Opera. There’s a new browser in town, and it’s ready to make some noise. Its name is Edge, and Microsoft’s new wonder child is loaded with features that may just be set to revolutionize the way you browse the web. Excited yet? You should be. Edge may turn into your browser of choice in the not too distant future.

With Windows 10 launching later this year, Microsoft has a new browser packaged with it. Formerly known as Project Spartan, you can test out a beta version of this browser as part of the Windows Insider Program. But if you’re not ready to jump on the bandwagon and try it just yet, here are three reasons why the world is getting excited about Edge.

1. Speedy browsing

A major reason Internet Explorer made surfing the web as slow as a tortoise was the support of legacy technologies such as ActiveX, Browser Helper Objects and others. Now, without the excess baggage, Edge is operating at a speed eons better than its predecessor. What may come as even more of a surprise is the fact that in recent tests it also outperformed both Chrome and Firefox in terms of speed.

2. Features, features, and more features

There are tons of cool features Edge offers that are sure to get anyone excited. From the Reading View function that allows you to view content without any ads, to the Annotation feature that enables you to write notes on a web page and share them with friends or colleagues, Microsoft appears to be set on pushing boundaries and wow-ing users with their focus on the future of internet browsing.

3. There will be extensions

If you love the extensions that Google and Firefox have on offer, you can let out a long sigh of relief. Microsoft Edge will have extension capabilities as well. And even better, you can “steal” extensions from Chrome and Firefox and use them on Edge too. Bear in mind, however, that extensions will not be available right away.

Is Edge the real deal?

While it may have felt like the creators of Internet Explorer were spending more time napping than updating their browser for the 21st century, this appears not to be the case with Edge. In a recent post on the Windows blog, the Microsoft Edge team wrote that “improving performance is a never ending theme” when referring to Windows 10. It seems Microsoft is now committed to staying current, which didn’t really feel true with Internet Explorer.

Want to learn more about Microsoft Edge and other browsers? Curious to discover the best browser for your business? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Browsers
June 18th, 2015

Office365_Jun4_BHow many emails do you receive a day? And how many are of actual value to you or your business? In an internet-driven business environment, plenty of us feel overwhelmed by the sheer volume of email we receive, and the amount of productive work time it takes us to deal with it all. Even if an email is not a spam message, but something related to your job, it won’t always be something that you need to deal with right there and then, in the process distracting you from the task in hand. Despite all the email management hacks out there, the messages keep on coming - but Outlook’s Clutter feature could be about to change that.

Originally announced at Microsoft’s Exchange Conference at the start of 2014, the Clutter add-on for Outlook began rolling out last November to Office 365 business customers who had signed up for the first release. During the initial trial period for Clutter, the function was disabled by default - now that’s been changed, and as of June 15 the tool was due to be turned on by default for all Office 365 users.

At the heart of Clutter is a desire to prioritize email, and move less important messages from your inbox so that you can review and deal with them at your convenience. With only your highest priority emails waiting for you in your main inbox, the idea is that you enjoy fewer distractions and so enhance productivity in your real job - which, for most of us, isn’t email at all. Clutter is an intelligent tool, meaning it picks up hints on which emails are important to you based both on the type of the message and how you are addressed in it. It also uses the Office Graph social feature to track your prior actions both within the Outlook Web App and on Outlook clients for desktop and mobile devices.

Messages identified as lower priority are whisked away to a specific Clutter folder for you to review when you have the chance. Alternatively, you can simply choose to ignore the messages, treating the Clutter folder as another kind of junk filter, and the messages will remain conveniently out of view. In order to ensure that it doesn’t inadvertently start mis-identifying messages as low priority, Microsoft is keen to stress that Clutter won’t do anything until it is confident it has a thorough understanding of your behaviors and your email preferences - for most people this will happen within a matter of days, depending on the volume of email you receive.

You’ll receive daily and weekly notifications so you’re aware which messages Clutter is moving, and don’t miss something important - significantly, these notifications are no longer sent as emails, since replacing an inbox-cluttering message with another one would seem to somewhat detract from Clutter’s purpose. If a message is wrongly picked up as low priority and moved to your Clutter folder, you can move it back to your inbox to be dealt with sooner, and Clutter will learn from the mistake in order to improve its handling of your messages in the future. In the same way, you can choose to proactively teach Clutter about your preferences by marking specific low-priority messages as Clutter.

According to Microsoft, Clutter already shifts more than a million low-priority messages daily, and saves its users almost an hour and a half in productivity each month - figures which are expected to rise as the tool is adopted more widely. If you’ve already enabled Clutter manually, or have enabled it but later switched it off, nothing will change; if you haven’t yet taken any action at all, it will be automatically turned on for you if it hasn’t been already. If you want to disable it, you can do so from the Options page of either Outlook on the Web or the Outlook 2016 Preview, or can simply click the turn it off link at the bottom of notifications.

Clutter gives you a highly personalized email filter that knows which messages are of interest. If you want to learn more about using Office 365 in your business, give us a call.

Published with permission from TechAdvisory.org. Source.

June 8th, 2015

HealthcareIT_Jun8_AThe past few years have seen rapid technological advancements in the medical industry, and healthcare institutions are focusing more than ever on implementing devices that deliver cheaper, faster, and more efficient patient care. Thought leaders in the healthcare industry are pushing out new ideas and technologies that are capable of increasing patient safety and survival rates - here are the latest innovations in medical practice.

Electronic aspirin

For people who suffer from daily or chronic headaches, or excruciating facial pain, taking ordinary aspirins may no longer do the trick. Now scientists have invented a new technology that is attached to Sphenopalatine Ganglion (SPG) in order to alleviate migraines and other similar pains. The electronic aspirin is a patient-powered tool for blocking SPG signals at the first sign of a headache.

The system involves the permanent implant of a small nerve-stimulating device in the upper gum on the side of the head. The tip of the implant connects to the SPG, and when a patient feels the first signs of an imminent headache, they simply place a remote controller on their cheek, next to the implant. This triggers an electronic charge to stimulate nerve cells and block the pain-causing neurotransmitters. In tests, the end results showed clinical improvement in 68 percent of patients, who stated that they felt less pain.

Insulin patches

Diabetes self-care is a pain - literally. As well as conducting your own glucose blood tests, you also need to take daily insulin shots, which increases the risk of infection. Insulin patches are designed to deliver insulin painlessly through the skin similar to how transdermal patches like nicotine patches and muscle pain relief patches work.

An insulin patch is placed on the skin, and agents in the patch help insulin to pass through the skin and into the blood vessels. It can also be used to read blood analytes through the skin without actually drawing blood. The technology utilizes an electronic device that removes top-layer skin cells to place the patient’s blood chemistry within the signal range of the patch’s biosensor. The data is transmitted data wirelessly to a remote sensor, which emits an audible alarm if glucose levels are too high.

Cancer scanner

A surgical biopsy is an effective way to identify and diagnose skin cancer. But more often than not doctors find it hard to make the right call, and patients are left with unnecessary biopsy scars and end up paying for the high cost of surgery. The cancer scanner is a handheld tool used for tissue analysis and is not used to confirm a clinical diagnosis of cancer, but rather for when a dermatologist needs additional information to make the decision to perform a biopsy.

These healthcare innovations can reduce the overall cost of medical care, and help medical experts and patients to respond to health issues quickly, as well as to take preventative measures. If you’re looking to implement technology to your healthcare business, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

June 8th, 2015

SocialMedia_Jun8_BWhen it comes to using social media advertising to reach out to targeted audiences, Facebook is by far one of the most efficient platforms out there. The numbers speak clearly - advertising on Facebook has grown over 680% since 2010. More and more companies are jumping on the bandwagon, moving their budgets away from traditional advertising methods and increasing their social spending. If Facebook advertising isn’t in your marketing arsenal, you’re missing out on one of the most powerful tools available. Here’s all you need to know about setting up a Facebook ad campaign.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 3rd, 2015

164_B_ProdDo you have a staff of young employees who are working remotely around the country? How do you know they’re staying productive and not watching YouTube videos all day? For employees who are undisciplined and new to the remote working world, working from home or a coffee shop can be a breeding ground for unproductivity. How can you help your staff develop the habits they need to remain productive while they’re out of the office? Here are a few ideas that will help any remote worker keep their head on straight and focused on the job.

Don’t change your routine

Would you go to the office without brushing your teeth or combing your hair? Probably not. Believe it or not, it’s not a good idea when you’re working remotely either. Sometimes the simple act of preparing for your workday - jumping in the shower, shaving and so on - can put you in the right frame of mind to work. If you or your staff are finding it difficult to be productive at home, try sticking to a pre-work routine and see if it makes a difference.

Designate a specific workspace

Attempting to work while sitting in your bed or lounging on the couch can be a recipe for a productivity disaster. So instead, try designating a specific space where you work everyday. It can be as simple as a desk set apart from the rest of your living room or bedroom, but just make sure it’s not cluttered with non-work items (like a TV remote or fiction novel), and that it’s properly lit and comfortable.

If you’re working from a coffee shop, airport or other public place, consider using a pair of headphones to help drown out the noise so you can focus. Eliminate as many distractions as possible, and the productivity will come.

Stay connected to your team

Thankfully, cloud computing has made it unbelievably easy for your remote workers to stay connected to the office wherever they are. If your business is setup with Google Apps, Microsoft Office 365 or another cloud product, make it a requirement that your employees access it daily and remain available. When your staff is connected to your business this way, it will strengthen their relationship with other employees and the organization as a whole. Generally speaking, more connected employees are more productive ones.

Log off

When you work remotely, the line between work and personal life blurs more than ever. To avoid burnout, it’s important you discipline yourself to log off after you’ve put in a full day’s work. Whether you choose to work from 9 to 5 or 4pm to midnight, define work hours and stick to them. This will help you completely disconnect at the end of the day, which will ensure that you’re properly rested and prepared for the next.

Want more tips on productive habits for remote working? Are you ready to empower your staff with cloud computing to help them along? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 2nd, 2015

BusinessValue_June2_BThe Internet has transformed the way businesses approach clients. More and more people are using the Internet to search for what they want, and if your company’s website is ranked high in popular search engines then you can easily attract more visitors - which means more potential clients. But the question is, how can you get to that top spot in the search engines when there are a large number of competitors out there? The answer is simple - by integrating search engine optimization (SEO) into your website. Want to learn how? Here’s an overview of SEO and how to boost your online presence.

SEO defined

The practice of SEO has been around just about as long as search engines themselves. SEO is basically a methodology of techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in search engine results. There are a lot of crackpot theories about SEO out there, and you’ll have to sift through them to find the techniques that really work for your business.

There’s a saying in the world of SEO that if you’re not first, you’re last. When it comes to SEO there’s no short cut, and the idea of getting your business website ranked on the first page of Google search results in one day is ludicrous. To make things clearer, we’ve compiled a list of the basic SEO practices business owners tend to overlook.

1. Research keywords Keywords are key to your online presence. Add the right keywords to your website and your chances of being found are much higher. First, invest time in keyword research. Find out which keywords your customers are using in search engines, and gather all crucial data for SEO purposes, whether it’s search volume, trends, or competition. Make a list of keywords related to your niche. Don’t be tempted to only go after phrases with the highest search volume - they will be very hard to rank for and might be too broad.

2. Create quality content Based on the researched keywords, generate high quality content with the focus on your readers. Make sure this content reads naturally for human visitors - don’t overdo it by stuffing keywords into your text in the hope of getting high rankings, as most search engines will penalize your website for using this underhand tactic. Good content has relevant keywords in it, but a great one has the keywords while also providing real value to visitors.

3. Place call-to-action buttons A business website should always have a call-to-action to convert visitors into customers. Make sure you add a call-to-action button to each of your most important pages, whether that means the About Us page, service pages, FAQs, or case studies. Call-to-action buttons may vary. They don’t always have to lead to a contact form; they can be links to other content, incentive offers, free downloads - the list goes on.

4. Create an internal link structure After you have quality content, you must show the search engines that your site has a page hierarchy. The general rule of thumb is, all your articles should link back to the home page, service pages, and even other articles. Linking internally allows for easier navigation for your visitors, and there’s a good chance they will spend more time on your website, which is good for SEO purposes.

5. Install analytics tools Tracking your visitors’ behavior on your website is important. Connect your website to analytics tools like Google Analytics and Google Webmaster Tools to gain valuable insight into your website’s statistics. By closely monitoring performance, you can eliminate keywords that aren’t generating you leads, and tweak content that visitors ignore.

SEO is an ongoing process that requires patience and time. These suggestions are meant to set a stronger foundation for your business to expand. If you’re looking for other ways to increase business value, get in touch with us today.

Published with permission from TechAdvisory.org. Source.