Blog

May 22nd, 2015

iPad_May22_BAccording to Apple, its iPad sales are on the decline, down to 12.6 million units from 16.4 million a year earlier. The tech giant has responded by unveiling a new advertising campaign that’s built around the tagline “everything changes with iPad”. The new ad highlights the many ways that each of us can use the tablet to assist in our daily life activities. Here’s what you need to know about Apple’s latest marketing campaign.

Why iPad sales are declining

The iPad’s initial sales growth has been in steady decline over the past few years, and there are many reasons behind it. For one thing, tablets aren’t like smartphones. More consumers are opting to buy bigger-screened iPhones, such as the iPhone 6 Plus. In addition, consumers usually hold on to a smartphone for a certain period of time, and then upgrade to a new model that promises better performance and new features. Tablets, on the other hand, have a much longer replacement cycle, with fewer advances in each new model release. They are usually passed between family members, reducing the need for new purchases.

“Everything changes with iPad”

Determined to turn things around with this new slogan, Apple has presented the new ad in a 90-second video displayed on its official website. The film shows adults and children using the iPad to assist with a variety of tasks - from cooking to picking up new hobbies, traveling, redecorating, learning, and communicating with loved ones.

Apple went a step further to promote its ad campaign by creating a dedicated marketing micro-site, and pooling in popular iPad apps like Green Kitchen, MailChimp, Google Maps, and Pinterest. These pitch pages provided solid reasons for us to consider buying an iPad - the argument being that it can change the way we do things every day. To cap it all, they have included a “Why iPad?” section, outlining the key features of an iPad and providing more justification for consumers to purchase one.

A deeper look into the iPad micro-site

Let’s take a closer look at Apple’s dedicated micro-site. It highlights the capabilities of an iPad to make the user’s life easier in many ways.
  • Cooking - If you need inspiration for out-of-the-box recipes, the iPad’s Green Kitchen provides you with creative ideas from some of the best chefs. Cooking is made easier with iPad apps that are able to show you a detailed recipe of your choosing, or instructions to make the most of the ingredients you have at hand.
  • Learning - Children can benefit and learn from interactive games that engage them through sight, sound and touch. Whether it’s visual puzzles, basic programming, stargazing, or academic lessons - the iPad has them all.
  • Small business - The iPad offers an array of productivity apps, allowing you to do business anywhere, anytime. From managing business appointments to tracking projects and making online payments, the iPad has opened new possibilities for business owners.
  • Traveling - The iPad could be a traveler’s new best friend, with its ability to book hotels and flights, display routes without the need for an Internet connection, and provide entertainment with its music and movie apps.
  • Redecorating - House decoration has never been easier. With the iPad, you can create an accurate floor plan without a tape measure. You can find fresh ideas from Pinterest to lighten up your rooms. DIY projects are also a breeze with the iPad’s step-by-step guides.
Apple is expecting an increase in revenue following the launch of this new iPad commercial. If you want to learn how to best implement the iPad into your office, give us a call today and we can help.
Published with permission from TechAdvisory.org. Source.

Topic iPad
May 22nd, 2015

InternetSocRepMngmnt_May22_BHow often do you use your favorite search engine to check on a company’s products, services, and feedback before dealing with them? That’s exactly what most people do these days - they research a company and see what others have to say. The same thing applies to your business. If you have a bad online reputation, you’re going to feel it hit your bottom line hard. Managing and maintaining your online reputation is therefore as important as having one in the first place. Let’s take a look at the reasons your business needs a positive online reputation.

Trust and credibility

Trust and credibility are two important factors and could either make or break your business’s online reputation. If you can over-deliver on your customers’ expectations, there’s a good chance they will spread the word about their experience - and that’s great for your business. Take the time to earn your clients’ trust, and you’ll be rewarded with a strong brand image that will attract more potential clients for years to come.

Increased sales

Customers are more likely than ever to research brands, products, and services online before they make the decision to purchase. Make sure you have social media accounts ready, and ask your existing customers to follow you. Post regularly about your products, along with other valuable content related to the nature of your business to grab your customers’ attention. Personal interaction with customers is a great strategy to boost sales, so don’t let their comments go unanswered - see that you respond in a timely manner to every one of them to show that you value their business.

Online insights

Today, it’s very common to see negative feedback on a business’s social media pages. If things aren’t addressed properly, a negative comment or review could be the start of your business’s downfall, since they spread like wildfire online. By establishing an online presence you will gain a valuable insight into what your clients and competitors are saying about you and, if it’s something bad, you can step in and rectify the issue before it goes viral.

Show your best side

Potential customers are online right now, researching your company before doing business with you. Some of them don’t know you well enough to make immediate decisions, and so will judge your business on the basis of the information that is available to them. Whatever the products or services you provide for customers, once the feedback appears online, it sticks. This is a chance to present your company in a good light to attract more customers, which converts into increased revenue.

Always remember that it can only take a few seconds to destroy a brand’s online reputation that took years to build. Contact us today for advice on how to build an online reputation for your business.

Published with permission from TechAdvisory.org. Source.

May 21st, 2015

164_Office_BWith Google Apps and Office 365 revolutionizing the way people work, you may feel that Microsoft Office is quickly becoming a dated product that will soon be packed away to the back of the closet. But with the 2016 version set to launch in autumn of this year, Microsoft is looking to change your mind. Now they’re adapting their classic Office package for today’s modern workforce. Here are four of the new features that are reinventing the way you look at your Office applications.

Cloud focus for Outlook attachments

Microsoft knows that sharing attachments amongst co-workers and teams can be a hassle. With many collaborators still sharing documents and files the old fashioned way - attaching it to an email and then sending to others - it’s easy for users to get confused and send an incorrect or outdated version.

To solve this problem, Microsoft is gently nudging us to use the cloud. Now when you add an attachment to an email, you’re now asked if you’d also like to share a link to a file on your OneDrive, OneDrive for Business or SharePoint account.

Showcasing easy ways to use Office better

If you’re like most people, you probably aren’t using Office to its full potential. And who can blame you? Between Word, Excel, PowerPoint and more, there are literally hundreds of features and tools you can use - if only you had the time to discover them all.

To help you get the most out of Office, Microsoft has now added a Tell Me box in the top center of your program title bar. This tool gives you an easy way to get questions answered. For example, if you want to project your desktop screen to a second monitor or create a graph in Excel, simply type your question into the Tell Me box and Microsoft will find the answers that most closely fit your search criteria.

Sway

Look out PowerPoint, here comes Sway - the new, hipper Office application that makes creating fluid, stylish presentations easy. With Sway, you can now gather content from various sources across the web, and then easily organize it into a presentation that can be viewed on a smartphone, laptop, iPad or other device.

What makes Sway more exciting than PowerPoint is in the process of gathering content: simply drag files, photos or video from YouTube, OneDrive and various social networks into the app. Once you have your content, you can easily organize it and adjust your design to create a unique look and feel for your presentation.

Better Data Protection

With Office 2016, Microsoft has raised the bar for data security. Now administrators can set and enable Data Loss Protection policies for Word, Excel and PowerPoint.

Unlike in older versions of Office, administrators now have a range of security options at their disposal. For example, they can prevent data from being copied and pasted outside of Office 2016 applications, restrict files from being sent to certain individuals, and implement file-level encryption for Word, Excel and Outlook.

Want to learn more about Microsoft Office 2016? Have questions about other Office products? Give us a call.

Published with permission from TechAdvisory.org. Source.

May 20th, 2015

164_Prod_BAre you struggling to find ways to make your employees more productive? Do they seem distracted by Facebook and not committed to their job or your company? In today’s social media saturated world, it may seem difficult to keep your employees focused. So what can you do? Here are four ideas to get staff on your side and have them producing results.

Set clear goals

In order for your employees to produce results and reach their productivity potential, they need to know what is expected of them. At some organizations, it may be perfectly acceptable to spend one hour surfing the Internet everyday and seven hours working; or it may be considered normal to count a lunch break towards the eight hours worked. The truth is that more and more employees are bouncing between jobs from company to company, and each organization has a different set of standards and expectations. If it’s not communicated to your employees what yours are, you can be certain that they’ll make up their own.

Additionally, your employees need to know what results you expect them to produce. Maybe that means they need to sell a certain volume of products each month, or maybe it means they need to consistently score a four-star customer satisfaction rating. Whatever it is, your employees need to be aware of your expectations and have some sort of goal to shoot for. This gives you a way to see the results each employee is producing. Then you can try to find a solution to increase the productivity of your lower performing staff.

Be personable with your employees

Have you ever had a boss that rarely interacted with employees and that everyone feared? Maybe he stayed locked away in his office most days or ignored staff members as he quickly strode through the office never cracking a smile. Do you think employees want to produce results for a boss like this? They might, but it may be out of fear of losing their job rather than genuinely wanting to help that boss and the company at large.

Interact with your employees. And not only about work. Ask them how their weekend was. Find common interests to talk about. Take the time to get to know them. It’s easy for employees to not produce results or care about their job if the business owner is unapproachable and distant. On the contrary, if the owner is personable and friendly with staff, it is harder for an employee to slack off and not commit to the company’s growth. It’s natural for employees to work harder for a person they know, rather than one who’s “all business” and persistently unavailable.

Listen to your employees’ feedback

To go along with being personable, take the time to gather and listen to your employees’ feedback. If you show that you value their opinions, they’ll feel part of the team and organization. When this happens, they’ll be more committed to your goals and will want to see the company succeed as much as you do.

Of course that doesn’t mean you need to take every bit of employee feedback and run with it - it simply means keeping an open mind. Your team will respect you more and work harder for you as a result.

Provide reliable equipment

This is a no brainer. But if an employee doesn’t have the reliable equipment and tools to complete their job, their productivity levels will plummet. A broken computer, crashed server or faulty Internet connection will have your staff twiddling their thumbs and playing with their phones in no time. If it’s your technology that’s the culprit in this situation, Managed Services represent an exceptional solution to prevent your IT from ever breaking down in the first place. What does that mean for your staff? Less downtime, more productivity and more results.

Interested in discovering more ways to boost employee productivity? Want to learn how Managed Services can ensure the reliability of your IT and prevent downtime? Contact us.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 15th, 2015

164_Fbook_BDo you have the Facebook marketing blues? Are you struggling to find any practical tactics that will boost your traffic? Facebook can be a tough market for small business owners to break into. It’s getting more and more crowded by the day; however, there are a few tested strategies you can employ to gain a foothold on the mother of all social media networks. But first, you need to ask yourself a very simple question.

Do you really have a Facebook audience?

It’s time to face the cold hard facts. Does your business actually have a Facebook audience? In today’s over-saturated social media market, a customer base on Facebook is not a given.

Think about it. Why do people go on Facebook? It's usually to interact with friends and family, or for other social purposes. If your business is a software company that targets a B2B audience of technical engineers, your company will likely not benefit from a Facebook presence. On the other hand, if you sell posters of Justin Bieber or cute and cuddly teddy bears, then a customer base likely eagerly awaits.

Learn which content performs best in your niche

Want to know how to discover the content that has been performing best in your niche over the past year? Of course you do! And there’s actually an easy way to do it with a tool called BuzzSumo. Here you can type in a keyword and see what articles and content are getting the most shares on Facebook, as well as other social networks. Once you have this information, you can then start posting content covering similar topics. This will help your business stand out and gain traffic.

Write short, eye-catching headlines

Headlines are just as important on Facebook as they are on other platforms and media outlets. For your best shot at one of your posts going viral, keep your headlines to between 5 and 15 words.

As for headline content, remember it’s not about selling you and your business but about the value you provide for your customer. Remove the words “I” and “we”, and replace them with “you” as much as possible.

Use Visuals

It’s easy to forget about this obvious truth, but posts with visuals almost always outperform non-visual content. A picture not only speaks a thousand words; it also has the potential to get you a thousand shares.

If you’re getting lots of traffic on Facebook, pay for ads

Ads on Facebook work in essentially the same way as Google AdWords. So if you see that a keyword is performing well for you on the platform, it’s worth investing some money to test the ad service out. Because Facebook ads are much less targeted, they don’t typically convert into sales as well as their Google counterparts. However, they are certainly a lot less expensive - chiming in at as little as $1 a day. With a small investment, you’re likely to gain some visitors to and conversions on your business website.

Want to learn more about Facebook marketing or other ways to use technology to grow your business? Send us a message today.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
May 15th, 2015

MobileGeneral_May15_BEven if you think your company is on top of its social media marketing efforts, chances are there is yet more that you could be doing. In particular, the mobile arena continues to grow and develop seemingly without slowing down - and if you’re not harnessing the potential that this segment represents, it’s about time you started to. New data from Twitter demonstrates just how important it is not only to be harnessing access to mobile social media users, but to be doing so through video. Here’s what you need to know.

The Twitter report shows that globally, 90 percent of videos watched on Twitter are now being seen through a mobile device - whether that’s a smartphone or tablet - rather than on a desktop or laptop. Of all Twitter users, 82 percent use the social network - which until relatively recently has been primarily text-based - to watch video content.

Also evidenced in the report is the different use that is served by video on Twitter as opposed to that on other platforms, like YouTube. The report drives home the fact that Twitter represents a means for users to discover new video content, even if they weren’t necessarily looking for it. 70 percent of those surveyed said they primarily watch videos that they have discovered on the platform, whereas the majority - 63 percent - of those actively looking for particular videos use YouTube, rather than Twitter, to do so. In Twitter’s own words, consumers go to Twitter to discover content they don’t already know about rather than searching for something specific.

This is good news for advertisers - showing the value that can be driven for brands using videos that Twitter users discover while interacting on the platform in other ways. So too is the fact that video content directly embedded into tweets, rather than hosted on third-party players like Youtube, generates higher engagement - 2.5 times as many replies, 2.8 times as many retweets, and 1.9 times as many favorites. This is likely because of the lesser effort required to watch and interact with native video, as opposed to third-party content which typically involves additional clicks before being able to view it.

The report says two main things to advertisers. Firstly, sharing video content needs to be an increasingly essential part of your social media strategy - and will bring particular value in helping you to connect with the growing proportion of users who access sites like Twitter through mobile devices. Additionally, the research highlights the success stories that businesses are seeing using Twitter advertising methods like Promoted Video - so now could be the time to consider whether sponsored tweets are a good fit for your organization.

To learn more about harnessing mobile devices and social media to boost your business, give us a call - or drop us a tweet!

Published with permission from TechAdvisory.org. Source.

May 14th, 2015

WindowsNews&Tips_May14_BMicrosoft is working to overcome the terrible reputation of Windows 8. The operating system was a major disappointment and was criticized badly by many who use it. Now Microsoft intends to stage a comeback by launching the all-new Windows 10. A raft of new innovations and features have been implemented into Windows 10, all of which are aimed at improving user experience. Microsoft has refreshed the overall appearance with a much cleaner, easier-to-understand design. Here are the key features of the new Windows 10.

Microsoft Edge

Windows 10 comes with a new Internet browser called Microsoft Edge. Formerly named Project Spartan until around three months ago, Edge is officially a replacement for the aging Internet Explorer. Edge allows you to add notes, while accessing web pages, for future reference. It also comes with a new reading mode that removes all the other distracting elements of a web page and leaves you with just the text. This allows for a good reading experience, not to mention faster loading time.

Cortana

Cortana is Microsoft’s personal assistant and the rival to Apple’s Siri. When Cortana first arrived in preview versions of Windows 10, there were several bugs and compatibility issues. But Microsoft has been working hard to address these. Just like on Windows Phone devices, you can interact with Cortana using either text or natural voice queries. Cortana can perform many basic tricks and tasks, such as taking notes, scheduling meetings, setting alarms, calling people on Skype, and playing music. She can also scour your computer, OneDrive account, and even your business network to find files based on your input.

Continuum

Windows 10’s Continuum feature is designed to make the OS work seamlessly on hybrid desktop and tablet devices. Users are able to switch between touch and desktop modes, depending on the device they’re using. When you unplug your keyboard and mouse, a small popup will appear asking whether Windows should switch to tablet mode. Once tablet mode is enabled, all the windows on the desktop will immediately go to full screen. On the other hand, if you plug in a keyboard and mouse, Windows 10 will launch another pop-up asking whether you wish to return to desktop mode. Another impressive feature of Continuum is the ability to connect your Windows Phone with a PC, essentially turning your smartphone into a pocket-friendly desktop.

Start Menu

The absence of the the Start menu in Windows 8 caused dissatisfaction among most Windows OS fanatics. Microsoft won’t make the same mistake twice. And so the Start menu will be returning to Windows 10 at the front and left of the home screen. When opened, the menu splits into two columns - one the traditional list of programs, the other app-style icons. A universal search function has been added to the Start menu, making for easier file browsing.

Windows 10 is made first and foremost for desktop users, whereas its predecessor Windows 8 was aimed at mobile and touchscreen devices. Microsoft has hinted that Windows 10 will be launching in late July 2015, available in 190 countries and 111 languages.

If you’re looking to incorporate Windows OS into your business, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

May 13th, 2015

164_Security_BIf you’re considering transitioning your business to the cloud, have you considered the security of the platform? While providers would like us to believe that the friendly fluffy cloud image used to market the service means it is automatically secure, the truth is that the reality is far different. Just ask one of the nearly seven million Dropbox users who had their accounts hacked. This is not meant to scare you, but only to make you aware that cloud security needs to be taken seriously - especially if you’re a business owner. To help you take the correct precautionary measures as you transition to the cloud, we’ve put together a list of actions you can take to ensure cloud security.

The cloud is playing more and more of a significant role in business. Yet, as more companies jump on the bandwagon, very few of them seem to be taking cloud security seriously. According to a recent survey, the "Security of Cloud Computing Users Study" , only 50 percent of those surveyed had investigated the security of the cloud services they used.

To ensure you put in place proper security measures when beginning your cloud venture, here are five actions every small business owner should take.

Ask your IT provider what cloud security policies they have in place - this is probably the single most important security measure you can take. Find a trusted IT provider and have a candid conversation with them about their cloud security policies.

Ask where the location of the physical cloud servers are - when you have “the conversation”, don’t forget to ask about this. Believe it or not, some cloud servers may not even be stored in your own country. Wherever they are, it’s wise to make sure they’re located in a safe data center area with proper security afforded to them.

Create unique usernames and passwords - your login credentials represent one of the cloud’s main security vulnerabilities. Take the time to come up with a better password than “12345” or “football.”

Use industry standard encryption and authentication protocols - IPsec (Internet Protocol Security) is a reliable technology choice.

Encrypt data before it’s uploaded to the cloud - whether you do it yourself or your cloud computing provider does it for you, this is a must to ensure security.

When it comes to trusting the security of a cloud service provider, transparency is key. The provider should take security seriously, be able to explain their security policies clearly, and be willing to answer any questions. If they can’t do one of these, it’s a clear sign of a red flag.

Are you ready to talk cloud security and transition your business into the cloud? Call us today. We’re happy to answer all your questions.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 11th, 2015

HealthcareIT_May11_AWe are living in an age where technology is transforming every aspect of the way we live. Perhaps the most important area in which innovations are making a huge impact is the healthcare industry. Healthcare institutions are leveraging technology to drive better medical practices, increase access to information, and improve the overall patient experience. Here are some tech trends we can expect in today’s healthcare operations.

Health information exchange

Electronic Health Information Exchange (HIE) allows doctors, nurses, pharmacists, other healthcare providers and patients to access and share a patient’s medical information through a secured network. HIE systems facilitate the efforts of physicians to meet high standards of patient care. They also cut medical expenses on information transmission, including physical mailing of patient records, manual printing, scanning and faxing of documents, and phone bills.

3D printing

As 3D printing technology evolves, its medical uses are becoming increasingly apparent. It could assist in the development and manufacture of medical devices, such as prosthetic limbs and other body parts, and fluidic modeling. Professional 3D printers allow doctors to plan complex surgery by converting the patient’s bone structure, blood vessels and internal organs into a 3D-printable digital file that can be manipulated and studied beforehand. It is therefore likely that 3D printed medical and surgical guides will become a standard procedure for several operations, including heart surgery, knee replacements, cranial implants, hip operations, and many more.

Telemedicine

Telemedicine makes it possible for patients to connect with doctors using mobile devices and video-calling applications. It implements a variety of communications media, ranging from teleconferencing to image sharing and patient monitoring, to provide better medical services to patients. It is considered a cost-effective approach to treating health conditions including diabetes, hypertension, and sleep apnea - physicians could monitor a patient’s condition and proceed to treatment immediately when something is wrong.

E-prescriptions

Doctors having to manually write prescriptions for patients is now a thing of the past for a growing number of healthcare providers. With the introduction of e-prescriptions, doctors are able to enter a prescription directly into the computer. The prescription is then transferred to a local pharmacy’s store. E-prescriptions are fast and reliable, sending information to the pharmacy through a private, secure, and closed network, before you have even left your doctor’s office.

Cloud computing

Researchers are taking advantage of the cloud by virtualizing massive amounts of healthcare data. Doctors can transition paper medical records to a digital format and store them in the cloud, allowing for easier access and analysis. With the cloud, patients are granted access to their medical information and doctors are able to see a more complete picture of a patient’s medical history.

Tech trends in healthcare are rapidly moving forward, and it’s important for healthcare institutions to keep up with the ongoing changes to provide better clinical services. For more information on how to implement technology into your healthcare business, get in touch today.

Published with permission from TechAdvisory.org. Source.

May 11th, 2015

SocialMedia_May11_BSay goodbye to your advertising-free Facebook Messenger conversations - the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform. The move is not likely to win applause from Facebook’s users, but it marks an interesting turn in the platform’s development and also presents marketing opportunities for businesses. Here’s the low-down.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial - and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks - both for advertising and wider social media marketing - to grow your business; give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media