Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]
Using Pinterest to market your SMB
How to keep Mac computers safe
When it comes to Mac devices, data privacy and security should be your #1 priority, not an afterthought. Without implementing sufficient security measures, you’re leaving the door open for cybercriminals to ransack your sensitive data. Keep your bases covered and fortify Mac security with these six tips: The basics Let’s start with the basics and […]
Do you have the right VoIP distributor?
Because of its cost-effectiveness, VoIP is quickly gaining popularity among SMBs looking to upgrade their phone systems. However, this doesn’t mean you should contact just any VoIP distributor; you need to make sure they are able to meet your business’s requirements. Get the ball rolling with this checklist of the must-have qualities of any reputable […]
Boost your SMB’s social media presence
Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage: […]
Do ugly websites really cost you money?
eCommerce websites take longer to create than regular websites. That’s because finding the right plugins and fine-tuning other components such as the blog page takes a lot of time. Only when you’re certain that everything’s in place should you go live with your website. Until then, take the time to double-check everything; the last thing […]
Avoid VoIP eavesdropping with these tricks
As of late, eavesdropping has been making the headlines due to the surge in frequency. Making it an ideal time to review how well your Voice-over-Internet-Protocol (VoIP) phone systems are protected. However, this isn’t entirely new to VoIP, Vomit and Peskyspy are just some of the prolific VoIP eavesdropping attacks that have gained infamy since […]
Are you using this WordPress checklist yet?
Many would initially blame hackers for an extremely slow website or being delisted from search engines, but that’s not always the case. When it comes to managing your website, how sure are you that all your bases are covered? If you are unsure, you might want to give this WordPress maintenance checklist a try. Make […]
Why you should review social media policies
With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines. That would impact productivity […]
Windows Vista is due to leave Microsoft
It’s official. Microsoft is finally letting go of its 10-year-old, often criticized operating system: Windows Vista. From April 11th onwards, the tech company will officially end support for Vista, meaning customers will be deprived of crucial security and software updates. What does this mean for your small- or medium-sized business? Read on to find out […]
A beginner’s guide to Snapchat for business
The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]