HIPAA Requires Careful Social Media Posting

Healthcare providers that use Social Media can interact with their patients, advertise new services, and quickly communicate urgent announcements or messages. There’s immense potential for it to improve care, but also to expose patient-specific information. On April 14, 2003, the “Health Insurance Portability and Accountability Act” (HIPAA) became law with the goal of protecting the […]

Should you worry about Facebook’s breach?

Facebook is the most popular platform for developing brand awareness because it allows businesses to target users based on what they have posted in the past. But after the recent data breach scandal, is your data still safe? Read on to find out if you need to worry about your privacy. Last month, news broke […]

3 tips to maintain a secure Facebook account

In March 2018, disturbing reports circulated on the web that revealed a company named Cambridge Analytica harvested confidential details of 50 million Facebook accounts. If you’re concerned that your private details are being passed around by private companies, consider the following 3 tips to maintain a confidential Facebook profile. Download your Facebook data The thought […]

How Facebook collects data on Android phones

Facebook recently made headlines because of a private data controversy involving UK consulting firm Cambridge Analytica. While that scandal continues to emerge, Facebook is facing another privacy issue concerning Android users’ call logs and text data being collected for years. How Facebook’s data-collecting activities were discovered Software developer Dylan McKay realized Facebook had been collecting […]

5 ways to get the most from social media

Regardless of your company’s size, social media marketing is a fickle tool you can’t afford to ignore, especially if your business targets Generation Z customers. Read on to discover five ways to get the most out of your social media. #1. Choose the right platform Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, […]

How Facebook’s News Feed tweaks affect you

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being. Potential outcome for Facebook […]

2018: The year of social media

Big-name social media platforms such as Instagram, Facebook and Snapchat are more interactive and responsive than ever. However, these platforms now have a plan to move another step forward in 2018. Here are the top 5 trends you should watch out for this year. The boom of Augmented Reality The launch of the new iPhones […]

Facebook Messenger’s Best Feature Yet?

In November, 2017, Facebook announced that their extremely popular Facebook Messenger application would allow businesses to speak to customers on both their own websites and from within Facebook Messenger. Read on to discover how your business can benefit from this feature! The How By installing a plug-in called Customer Chat, retailers can integrate Facebook Messenger […]

A beginner’s guide to creating Facebook ads

No one can deny that social media has become a powerful online marketing channel. It’s cheaper, less complicated, more effective, and…a lot cooler. The numerous benefits are especially advantageous to small businesses that don’t have print or TV ads. Interested in creating a social media ad of your own? Read on. Why advertise on Facebook? […]