Accounting software showdown: Choosing the best option for your SMB

Accounting software showdown: Choosing the best option for your SMB

If you run a small- or medium-sized business (SMB) and want to improve your financial management and overall efficiency, it's crucial to choose the right accounting software. However, with so many options available, it can be difficult to make a decision. To make it simpler, we’ve broken down some of the top accounting solutions in the market.

FreshBooks

FreshBooks started out as an invoicing solution but has since expanded to become a comprehensive accounting software. It’s particularly well-suited for service-based businesses, such as freelancers and consultants. Its features include time tracking, project management, professional invoicing, and more. The solution also offers a mobile app and an app store with over 100 integrations.

Pros Cons
Streamlined interface and user-friendly navigation
Integration with multiple payment gateways and popular online services
Discounts or bundled pricing if you pre-pay
Limited number of users and billable clients
Mobile app has fewer features compared to the web version

NetSuite ERP

NetSuite ERP is an enterprise resource planning (ERP) software that provides comprehensive accounting features alongside other business management functionalities. While it caters to larger businesses, it can also suit SMBs with more complex financial requirements. The software lets you manage customer orders, inventory, and finances in one centralized platform.

Pros Cons
End-to-end solution encompassing accounting, customer relationship management, and more
Customizable workflows and automation options
Scalability
Higher pricing compared to other options
Steep learning curve for SMBs with less sophisticated needs

QuickBooks Online

Intuit's QuickBooks Online is a widely recognized cloud-based accounting solution for small businesses, independent firms, and freelancers. It has a simple, user-friendly interface and offers features such as invoice management, expense tracking, tax calculations, and more. QuickBooks Online also offers an impressive suite of integrations, as well as a mobile app that allows you to access your data on the go.

Pros Cons
User-friendly interface and intuitive navigation
Extensive integration capabilities with third-party applications
Robust mobile app
Upgrade required for more users
Customer support can be slow

Sage

Sage offers cloud-based accounting solutions that cater to businesses of all sizes, including SMBs. It provides an array of features, including invoicing, billing, and stock management, among others. Sage's diverse product range allows you to choose the version that best suits your needs.

Pros Cons
Excellent for multiple users
Multicurrency and multilanguage capabilities for businesses with global customers and suppliers
Cashflow forecasting and budgeting tools
Customer support is not available 24/7
Software and interface can be complex and require some training to use effectively

Wave

Wave is an ideal accounting and financial management software for startup and micro businesses, as it offers core accounting features such as income and expense tracking, financial reporting, invoicing, and receipt scanning. All of these features can be accessed online or through its mobile app, and the software is completely free to use.

Pros Cons
Free
No transaction or billing limits
Unlimited number of users
Integrations can only be done through Zapier
Higher fees for credit card payments

Xero

Xero is a web-based accounting system that primarily caters to small and growing businesses. It features an array of tools to help you manage your finances, such as invoicing, financial reporting, and Hubdoc, a bill and receipt capture solution, as well as a mobile app. Setting up and using the software is generally easy. Additionally, the dashboard is user-friendly and can facilitate collaboration with team members, employees, and your accountant.

Pros Cons
Ease of use
Secure cloud-based platform
Powerful third-party integration capabilities
Limited customer support
Charges fees for ACH payments

Zoho Books

Zoho Books is a comprehensive accounting software geared toward SMBs. It offers features such as invoicing, expense tracking, bank reconciliation, and inventory management, and has almost 40 app integrations that allow for use with your existing software. However, it is important to note that payroll features are only available for companies located in India. If you require payroll solutions, you will need to consider a different accounting software.

Pros Cons
Affordable pricing plans suitable for SMB budgets
Automation for many accounting tasks, including invoicing and reminders
Integrations with other Zoho products and third-party apps
Payroll functionality is only available in India
Advanced features may require additional customization

 
Whether you're a beginner seeking a simple interface or an experienced professional requiring more specialized features, there is an accounting software solution that can meet your needs. Each has its own advantages and disadvantages, so make sure you do your research before making a final decision. Ultimately, the right accounting solution should be tailored to your specific business requirements and budget.

Related reading: Things to consider before upgrading your business tech in 2023

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