Technology has revolutionized the way we communicate, the way we learn, and the way we do business. From cloud computing and the Internet of Things to automation and artificial intelligence, different technologies have made it easier for companies to develop competitive advantages in the market. These innovations have helped businesses improve the quality of products and services, speed up processes, reach out to larger audiences, and more, making technology vital to the success of any modern organization.
The importance of technology in business
Technology has both tangible and intangible benefits that help businesses of any size make profit and deliver customer-focused results. In particular, technological innovations improve communication, propel marketing and business growth, and streamline decision-making.
Improves communication
Technologies for emailing, text messaging, voice calling, video conferencing, and document sharing increase the efficiency of business communications. For instance, field workers and technicians no longer need to drop by the office to receive new assignments. Instead, they can immediately be informed of assignments via calls or messages on mobile while they’re out and about.
Meanwhile, digital platforms are also making it easier for businesses to reach out to and engage with their customers. Thanks to social media and messaging apps, companies can create more immersive and personalized customer experiences, utilizing these platforms to promote products, services, and other relevant messages.
All in all, these developments in communication and IT help organizations stay connected at any time and from anywhere, enabling teams to be more efficient, productive, and responsive.
Propels marketing and business growth
Businesses are increasingly using technology to advertise and break into new markets. This is because consumers today prefer omnichannel personalization, only engaging with brands in the most convenient way for them, whenever and wherever they want. So even if you have a brick-and-mortar business, it’s well worth utilizing technology in your marketing and business initiatives if you want to compete with other forward-thinking companies.
Streamlines decision making
Decision-making is a crucial process for any organization. Fortunately, technology has made it easier for companies to gain massive insights into their operations, which they can use to ensure continued growth and achieve business goals.
For example, businesses are utilizing analytics and machine learning to predict consumer behavior, including how people are likely to react in response to a particular marketing action. With access to droves of consumer data, brands are better equipped to decide on the next best action to take and eventually enrich consumer experience and increase brand loyalty.
However, investing in the right software and hardware is not enough. It’s equally important to know how to maximize this technology, and this is where finding a reliable technology partner comes in. The right one will know exactly what your business’s specific needs and challenges are, then set you up for success by equipping you with and helping you make the most of befitting technology.
Enter, the members of the Intel Partner Alliance.
What is the Intel Partner Alliance?
The Intel Partner Alliance is Intel’s membership program for businesses that design, build, resell, or recommend Intel technologies. Companies must first meet specific criteria and be approved by Intel as an expert in their field before they can be members. Once accepted, partner companies gain exclusive access to partner-only resources, like specialized training on advanced technologies, competency programs, and additional resources to build their business. They also get to directly engage with Intel experts to help them plan, implement, and deploy solutions with Intel products.
This means that Intel Partner Alliance members are fully capable of offering their clients up-to-date insights on the latest technologies, products, and solutions to best meet their needs.
Kortek Solutions, in particular, is an Intel Gold Partner. This means that not only can we assemble servers, PCs, and laptops to best meet your needs and specifications, but we also have access to the best technologies at the best prices. This allows us to find the right hardware and software that address your challenges and give fast return on investment.
If you want to learn more about how reliable hardware and platforms make for more efficient and durable business systems, contact one of our experts today. We’ll help you take full advantage of technology that is easier to support, lasts longer than off-the-shelf systems, and fits your IT budget with our custom hardware solutions.