Blog

July 8th, 2015

164_Sec_BA picture is worth a thousand words - and now a selfie may even be worth more. Later this year, MasterCard plans to jump into the facial recognition-based trend of online security with an app that allows users to verify online purchases with a selfie. But is this technology secure? Will it replace traditional passwords for good? Here’s what you need to know.

At the beginning of this autumn, MasterCard will acquire the help of 500 customers to test out a new application that enables people to verify their identity and authenticate online transactions with a facial scan. What does this mean? Instead of using a traditional password at the online checkout, MasterCard wants to give you the option to snap a selfie instead. According to the credit card giant, they’ve partnered with every smartphone company in the business to make this mode of identity verification possible.

Why is this happening?

A quote from Ajay Bhalla, security expert at MasterCard, suggests this is an attempt by the credit card giant to appeal to a younger crowd of digital natives. "The new generation, which is into selfies...I think they'll find it cool. They'll embrace it," Bhalla recently said.

That said, the “cool” appeal to youth is likely not the only reason for this change. The firm is likely attempting to make online purchases both more secure and more convenient.

How it works

To use this technology, users will have to download a dedicated app, which they can then use to take a photo of themselves at checkout. But how does MasterCard prevent a thief from using a photo of you to fake your verification? Simple - the app requires you to blink to prove that you’re a living, breathing human being.

However, it’s been noted by critics that, in today’s technological world, even a blink can be animated on a static photo. This leaves those of us with security concerns wondering whether MasterCard will make this app more secure before it’s released.

Note as well, though, that MasterCard is not getting rid of traditional passwords completely. Users will still have the option of the more conventional method of verification, as well as the choice of fingerprint scanning to check your identity.

Is this where the future of online security is headed?

With the release due later this year of a similar Windows 10 security application to identify users using biometrics, it appears that this is where the future of online security is headed. And with ever more applications and online services requiring a password, it is becoming increasingly difficult for the average web user to create one that is both unique and secure for each individual service. So whether it’s facial recognition, a fingerprint scan or some other technology that’s yet to be perfected, it seems as though some sort of more advanced security solution is inevitable.

Want more of the latest security news? Looking to implement new security to protect your IT infrastructure from cyber threats? Get in touch today.

Published with permission from TechAdvisory.org. Source.

Topic Security
July 6th, 2015

HealthcareIT_Jun22_AWe’ve been hearing about nanotechnology for a while now, but it still seems a long way off. However, recent advancements in nanotechnology could revolutionize the healthcare and medical device industry, and change the landscape of healthcare delivery forever. Nanotechnology, the science of extremely small materials, holds the key to improving healthcare, from delivering drugs more effectively to providing better patient care and much more. You’re truly missing out if you’re not taking advantage of this groundbreaking innovation. Here’s how nanotechnology could change healthcare for the better.

Nanotechnology and cancer

The traditional method for curing cancer is chemotherapy, whereby patients take certain drugs to kill cancer cells before they spread. The powerful medication circulates in the bloodstream and directly damages the cancer cells that are growing and multiplying. But chemotherapy has the unfortunate side effect of also killing regular cells, which makes patients extremely sick and susceptible to other ailments.

Through the use of magnetic nanoparticles in a miniature resonance sensor, doctors are able to detect cancer early, increasing the patient’s chance of survival. Scientists have started using nanotechnology to devise a highly specific method of killing cancer cells. The process involves inserting nanotubes into cancer cells and exposing the tissue to laser light, heating up the nanotubes and killing the cancer cells while leaving the healthy cells unharmed.

Nanotechnology and brain disorders

Nanotechnology has made it possible for researchers to collect in-depth data on the human brain. By using nano-scale diamond particles, the brain’s activities are converted into frequencies of light that can be registered by external sensors, allowing researchers to study the brain in much greater detail.

With a microscopic size of just a billionth of a millimeter, nanoparticles are able to cross the blood brain barrier and access the brain’s remote areas. They have also shown tremendous potential in being a useful alternative to diagnosing and treating neurodegenerative diseases.

Nanotechnology and diagnostics

Nanotechnology has the potential to revolutionize the way we collect medical data. Doctors are able to distribute nano-scale diagnostic devices throughout the body in order to detect chemical changes on the spot. This allows for real-time tracking of a patient’s health status.

Diagnosis techniques based on nanotechnology also provide several advantages, including complete diagnosis and treatment with just one visit to the doctor, rather than needing multiple follow-up visits. Another benefit is the accurate and early detection of diseases, which allows doctors to potentially stop diseases before they can cause more damage to the patient.

Want to learn how you can implement nanotechnology into your medical practices? Drop us a line today and get advice from our experts.

Published with permission from TechAdvisory.org. Source.

July 3rd, 2015

164_Soc_BIf you’ve been at the social media game for quite some time and yet have seen little to no results, there may be a number of reasons behind this. It could be inconsistent branding, poor quality content, insufficient engagement with your audience, or pushing sales on every status update. However, there is one common trap that both new and seasoned social media marketers can easily fall into. And that starts with your content creation.

Don’t recycle content

Google any recent news story, and you’re likely to find anywhere from a few to several dozen articles on the same subject. And unfortunately, the content is so similar that you can barely differentiate one from the next.

If you want to stand out from others on the social media scene, find something new to talk about. In general, if you want to get noticed by new customers or followers, it’s best to avoid widely covered topics. Everyone and their grandma will be writing about it, which creates much more competition for your version.

If you must create content about mainstream topics, make sure you take the time to come up with a fresh perspective, and share valuable information that hasn’t been touched on yet.

Be fearless in your content

Similarly, it’s absolutely essential that, across all the content that you produce, you share a unique perspective. Many people end up parroting the same thing as everyone else because they are afraid to offer their true opinion. Don’t be afraid to speak up and be controversial. If you’re going to develop a social media persona that stands out, you need to develop your own voice - and a thick skin. There is always going to be someone who disagrees with you, especially on the web where it is easy to remain anonymous.

Additionally, there’s a reason that the saying “there’s no such thing as bad publicity” is famous. In fact, when you write polarizing content that will have a fair share of supporters and naysayers, people are hardwired to react to it. This is for the same reason that humanity as a whole shares a universal love of stories - whether that’s in the movies, in a novel or around a campfire. A story is nothing without conflict. When you produce content that creates a real life conflict of opinions, you have a better chance of it making some noise on social media.

But - be honest and show integrity

Don’t say something controversial just for the sake of it. Give your honest opinion. The key to every aspect of sales is developing trust. That means that with any customer or potential follower you come into contact with, whether through social media or other means, you should show your true self. You’ll have a better chance of gaining a customer or follower for life.

Controversy or not, always be professional

There’s no reason to start a flame war, or resort to name calling and insults. People are going to have strong feelings about controversial content. Emotions are going to come up and people can say some pretty mean things - especially on the internet. Don’t get caught up in the comments and negativity. If you do, it is sure to leave a bad taste in the mouths of your current customer base and followers.

Want more insights into growing your social media presence? Speak up today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 1st, 2015

BusinessValue_Jun16_BCompanies need to effectively advertise their products and services if they are to stay competitive in today’s market. But choosing the right marketing approach for your business is not easy, and you could end up spending more money on advertising that you actually make from it. This is where a well thought-out marketing strategy can help. Let’s take a look at some online marketing tips to help you plan, execute, and monitor your advertising campaigns.

Prioritize blogging

Blogging is an excellent marketing tool for businesses. Unfortunately most companies don’t spend much time or effort developing their blogs, which is a huge mistake. To get the most out of your blog, you will need to write quality content that adds value for your website visitors. The benefits of having a blog increase tenfold if you publish regularly, since potential customers will see you as an expert in your field, and are more likely to purchase what you have to offer.

Advertise in the right places

There are a number of online advertising channels out there, among them Facebook Ads, Google AdWords and Youtube Ads. The question is whether you know which one is the right fit for your business. You need to spend your marketing budget on the right advertising method to gain the highest return on investment. Do some research about your potential customers and determine who they are, and what they read, watch and listen to. This way you can pinpoint the best advertising platform to ensure that you reach your target market.

Start using videos

Videos offer an excellent way to market your business. Studies show that customers are more likely to buy if they see a video about your product or service on your landing pages, so make sure you include one if you can. Be creative when you’re making videos to promote your business; you could start building an online reputation by creating instructional videos that help your potential customers solve common problems. Commenting on videos relevant to your niche is also an effective way to increase your brand visibility.

Be active on social media

Prudent businesses are aware of the importance of establishing a social media presence through the main social networks like Facebook and Twitter. But simply posting articles or links is not going to offer many marketing benefits for your business. You’ll need to go the extra mile to maximize the benefits of social media. Some tips include taking the time to respond to your followers’ comments, keeping your profile updated and fresh with new information, and following and sharing content from other users.

Make sure your website is responsive

More and more of us are using mobile devices to browse the Internet and look for local products and services. Make the effort to ensure your website is mobile-friendly and automatically scales to fit all screen sizes, so that it is accessible and functional for mobile users. Major search engines now penalize non-responsive websites by lowering their search rankings when viewed on mobile devices, so you’ll need to adapt accordingly to avoid their wrath.

Contact us today and learn how our IT services can help you gain more customers and add value to your business.

Published with permission from TechAdvisory.org. Source.

June 30th, 2015

Productivity_Jun17_BStaying productive is crucial to keep up in today’s competitive business environment. But while it’s one thing to acknowledge the idea, actually keeping productivity high is another story entirely. And while you might seek expert advice, the truth is that a lot of it doesn’t in fact work. To that end, let’s take a look at some false productivity tips and how to fix them.

Don’t check email first thing in the morning

What’s wrong with this when it sounds like such a good tip? Well, reading and responding to email can derail your entire morning. Your ten minutes spent reviewing emails turns into half an hour, and suddenly you’re late for work. And in many industries you simply won’t have the time in the morning to go through every single email and find out what has been happening overnight.

The fix

You should check your email first thing in the morning but make sure not to respond unless it will take you less than a minute. Something that requires a simple “yes” or “no”, or that can be forwarded to someone who can take care of it for you, is fine. But for anything else that requires research or a longer response, mark the email as “unread” and go back to it later when you have more time. You can also add it to your to-do list so you’ll be sure to check it later. Skimming emails in the morning is a particularly good use of commuting time even if you can’t respond right away, plus it can help you prepare for your day by giving you an idea of what lies ahead.

Tackle the hardest task first

While this sounds reasonable, in most cases your hardest task can really set you back time-wise. Plus, without proper planning in terms of the time, resources and energy you need for it, tackling the hardest job first might end up deflating your hopes of a productive day.

The fix

Instead of starting the day with your most difficult task, build your confidence by starting with something smaller and easier. Simpler tasks will help get your momentum going and ease you into a productive mode. You could also cut that difficult project into smaller bite-sized to-dos, so you can tackle them individually without burning out.

Make one to-do list for everything

While it’s a good idea to get everything out of your head and down onto paper, having just one go-to list for all the things you need to get done is a huge mistake. Why? It can be quite the headache to pick tasks off a never-ending list. Once you see that long list, you’re more likely to be demotivated before you even get started on a task.

The fix

Write everything you need to do onto a list, then rewrite your list into specific, actionable tasks. Break your lists up into a work list, home list, side project list and so on. Having multiple lists that detail the specifics of what you need to do makes it easier for your brain to digest all this information, instead of having to wade through numerous things that you can’t possibly do all at the same time. Keeping your lists separate will help you stay focused on what really needs to get done first.

Stop multitasking

You’re already really busy doing just one thing, so it’s a bad idea to risk compromising the quality of your work by multitasking, right? Wrong! In today’s fast-paced world, you multitask without even knowing, whether it’s by listening to music while working, or when you’re reading an advertizing billboard while walking along the street.

The fix

Be selective with what you choose to juggle! For instance, walking and listening are two tasks that complement each other, whereas it can be too hard for the brain to split itself between simultaneously typing and listening.

It’s important to keep in mind that just because something is named “the best advice” doesn’t mean it’s best for you. Looking to find out more about how to boost productivity in your business? Give us a call; we’re sure we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 30th, 2015

164_Mic_BAre you the type of person who uses one master password for all your web logins, or do you have dozens of individual ones named after your favorite sport teams or muscle cars? Whichever you are, either scenario comes with drawbacks. Have only one password and you’re left feeling anxious it might get stolen. Have several and you may constantly forget them and be unable to login. Wouldn’t it be great if all these passwords just went away! Well, they actually just might. Windows 10 is working on making it possible.

The problem with passwords

The problem with passwords is simple - they can be stolen. And from Facebook to iTunes to Flickr and thousands more, nearly every major website and thousands of niche ones require a password to use. And because we Internet users are logging onto dozens of these sites and services everyday, it’s virtually impossible for us to create a unique, complex password for each one. So people resort to using only a handful of passwords, or even just one master password, since it’s easier. But of course, this poses a security risk. So what’s an Internet user to do?

Microsoft Windows 10 is pioneering a new technology that is ready to flip this dated system on its head and eliminate the password problem for good.

Login to your devices with biometrics

Passwords can be stolen easily, but how easy is it to steal a person’s physicality? Microsoft’s new technology, named Hello, uses biometrics - such as your fingerprint, or face or iris scan - to log into your computer, laptop or other device. This ensures that no one can login to your device but you.

Well, what about using a photograph to login instead, you might ask? It won’t work. Using technology that takes a detailed map of your face in 3D, Hello is trained to reject the token photograph or selfie on login attempt. This makes it virtually impossible for anyone, besides you, to login to your device.

Use biometrics to login on the web

Logging into your computer with biometrics is great, but what most users really want is a more secure solution to login to websites while not having to remember a bazillion passwords. This is where Microsoft’s Passport comes in. Passport allows you to login into applications and online content without the need for a password. For example, instead of using your typical password to sign into your Microsoft Windows Account, you can now use Windows 10 facial recognition (or other biometrics) to log you in instead. That means you can access Skype, Xbox Live, Office 365 and more without a standard password. In addition to your Microsoft Windows Account, you’ll be able to use the biometric capabilities of Passport to access thousands of enterprise Azure Active Directory online services. Bear in mind, though, that it will be quite some time before you can use Passport to replace all your standard logins, since not every website has implemented this technology yet.

Want to hear more exciting Windows 10 news, or need assistance with your Windows device? Get in touch with one of our technology experts today.

Published with permission from TechAdvisory.org. Source.

June 29th, 2015

Windows_Jun18_BFollowing the let-down that was Windows 8, Microsoft is keen to impress - so much so that it’s skipped number 9 and jumped right to Windows 10. Now the new operating system’s release has been confirmed for July 29, and Windows-based small businesses are clamoring to try out its impressive new features. Here is the rundown of the things you need to know before you spend your summer upping the ante with Windows 10.

You can get it for free

They say the best things in life are free, and that might just be the case with Windows 10. Microsoft has kept its word about making its newest operating system free to access - at least if you’re currently running an authentic version of Windows 7 or 8.1, its two most recent releases. You’ll enjoy a free lifetime upgrade to Windows 10 provided you make the move within the next year and, better still, it’s an automatic upgrade directly from your existing Windows 7 or 8.1 interface. If you’re running an older version of Windows, you’ll need to make a fresh install and you’ll also need to pay - the various available versions of Windows 10 are expected to retail starting at $119.

It’s being launched in phases

Although the official release date is July 29, in reality Microsoft is expected to undertake a phased launch. This means that you might not end up using the brand new Windows 10 on July 29 itself - instead, Microsoft is likely to make the new operating system available to desktop and laptop users first, and only later to mobile and other devices. What’s more, the firm already has its next move in the pipeline. Upgrade and update plans for Windows 10 are anticipated to be on the way in two phases, in June and October 2016. But we are expecting these changes, codenamed Redstone, to come in the form of more minor tweaks to the Windows 10 infrastructure rather than a full overhaul.

It’s the last you’ll see of Windows

Microsoft has made no secret of the fact that it sees Windows 10 as the operating system’s final release. But that’s not quite as ultimate as it sounds - this is not really the end of Windows. Instead, what we’re seeing is the transition of Windows from a product to a service. Microsoft envisions a future where, instead of major new versions of Windows emerging every few years, there are regular improvements and updates - far beyond the WIndows Updates that we know at the moment.

It’s likely that version numbers will come to play far less of a role in system updates in the future - in much the same way as mobile apps operate, we’ll instead settle into enjoying a frequently updated service that incorporates the latest features Microsoft has developed. And while some have expressed fears that this could lead to home and business users being tied into a subscription model in order to stay up to date, Microsoft appears committed to ensuring that ongoing upgrades are free.

Ready to make the leap to Windows 10? Want to find out how best to make the transition with minimal disruption to your business? Give us a call and let us walk you through it.

Published with permission from TechAdvisory.org. Source.

June 29th, 2015

BusinessContinuity_Jun25_BData is essential for running an organization, and it is certainly the central component of any business continuity plan. Without immediate and constant access to data, your business will come to a grinding halt. Worse still, in the event of a disaster you could risk losing valuable data if you don’t have a backup strategy in place. Backing up data should be at the top of your list of priorities, so here are some devices you can use to protect your data.

There’s no one-size-fits-all solution when it comes to data backups. You’ll want to consider the pros and cons of each of the backup devices below before making a purchase.

USB stick

USB flash drives are basically miniature hard drives that you connect to your computer using a USB port. The drives are extremely cheap, with prices depending on their capacity. They’re also portable, and can be used to backup information from several computers to the same drive.

Although USB sticks are highly convenient, they’re still not a complete backup solution, and are best suited for intermediate backups, such as storing file recovery programs or critical business documents.

External hard drive

An external hard drive is perfect when used as backup storage media. It has the lowest cost per gigabyte when compared to the other backup devices out there. External hard drives use the same plug-and-play functionality as USB sticks, so you can plug the drive into your computer and immediately start selecting the files you want to backup. The transfer rate is also very fast, and you can backup a large amount of data within seconds.

One of the evident drawbacks of using an external hard drive is that you’ll need to update your backups on a regular basis, or else new files won’t be included. There’s also the risk of the device being stolen or misused. For instance, a colleague may take your drive when you’re away from your desk, or a disgruntled employee may copy all of your important business files and take it with them when quitting.

Network attached storage

Network attached storage, or NAS for short, is a dedicated device with its own IP address. It can be used as a multimedia server, and can function as an email or lightweight database server. NAS offers data redundancy, meaning it will generate a backup of your backups, so you can ensure your files are fully protected.

The main downside of NAS is its inability to scale beyond the limits of the system; you have to purchase additional hard drive bays when you need more capacity. You also have to take full responsibility for data security if you’re implementing NAS.

Cloud storage

Cloud storage is becoming more and more popular among businesses of all sizes, due to its many benefits such as allowing users to access data anywhere on smartphone devices, as well as enabling you to work with the most current hardware and up-to-date software. It is also affordable, since you’ll only have to pay for what you use. What’s more, cloud computing is very convenient, because your service provider will take care of the installation, management, and maintenance processes.

On the downside, some cloud service providers don’t employ sufficient security measures on their systems, so your data could be exposed to potential cybersecurity threats. This means that it is not always the ideal solution for companies dealing with very sensitive data - medical practices and law firms, for example. Predicting costs can also be hard; if your business is growing rapidly, then you might find you have not adequately planned for incremental costs.

Choosing the best system for backup is a critical decision that will impact your business on a daily basis. There are trade-offs among backup devices, which is why you need to choose the solution - or solutions - best suited to your business. Contact us today and our experts will assess your company’s needs and provide the best backup solutions for you.

Published with permission from TechAdvisory.org. Source.

June 23rd, 2015

164_browsers_BIt’s time to roll over Google Chrome, Firefox and Opera. There’s a new browser in town, and it’s ready to make some noise. Its name is Edge, and Microsoft’s new wonder child is loaded with features that may just be set to revolutionize the way you browse the web. Excited yet? You should be. Edge may turn into your browser of choice in the not too distant future.

With Windows 10 launching later this year, Microsoft has a new browser packaged with it. Formerly known as Project Spartan, you can test out a beta version of this browser as part of the Windows Insider Program. But if you’re not ready to jump on the bandwagon and try it just yet, here are three reasons why the world is getting excited about Edge.

1. Speedy browsing

A major reason Internet Explorer made surfing the web as slow as a tortoise was the support of legacy technologies such as ActiveX, Browser Helper Objects and others. Now, without the excess baggage, Edge is operating at a speed eons better than its predecessor. What may come as even more of a surprise is the fact that in recent tests it also outperformed both Chrome and Firefox in terms of speed.

2. Features, features, and more features

There are tons of cool features Edge offers that are sure to get anyone excited. From the Reading View function that allows you to view content without any ads, to the Annotation feature that enables you to write notes on a web page and share them with friends or colleagues, Microsoft appears to be set on pushing boundaries and wow-ing users with their focus on the future of internet browsing.

3. There will be extensions

If you love the extensions that Google and Firefox have on offer, you can let out a long sigh of relief. Microsoft Edge will have extension capabilities as well. And even better, you can “steal” extensions from Chrome and Firefox and use them on Edge too. Bear in mind, however, that extensions will not be available right away.

Is Edge the real deal?

While it may have felt like the creators of Internet Explorer were spending more time napping than updating their browser for the 21st century, this appears not to be the case with Edge. In a recent post on the Windows blog, the Microsoft Edge team wrote that “improving performance is a never ending theme” when referring to Windows 10. It seems Microsoft is now committed to staying current, which didn’t really feel true with Internet Explorer.

Want to learn more about Microsoft Edge and other browsers? Curious to discover the best browser for your business? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Browsers
June 18th, 2015

Office365_Jun4_BHow many emails do you receive a day? And how many are of actual value to you or your business? In an internet-driven business environment, plenty of us feel overwhelmed by the sheer volume of email we receive, and the amount of productive work time it takes us to deal with it all. Even if an email is not a spam message, but something related to your job, it won’t always be something that you need to deal with right there and then, in the process distracting you from the task in hand. Despite all the email management hacks out there, the messages keep on coming - but Outlook’s Clutter feature could be about to change that.

Originally announced at Microsoft’s Exchange Conference at the start of 2014, the Clutter add-on for Outlook began rolling out last November to Office 365 business customers who had signed up for the first release. During the initial trial period for Clutter, the function was disabled by default - now that’s been changed, and as of June 15 the tool was due to be turned on by default for all Office 365 users.

At the heart of Clutter is a desire to prioritize email, and move less important messages from your inbox so that you can review and deal with them at your convenience. With only your highest priority emails waiting for you in your main inbox, the idea is that you enjoy fewer distractions and so enhance productivity in your real job - which, for most of us, isn’t email at all. Clutter is an intelligent tool, meaning it picks up hints on which emails are important to you based both on the type of the message and how you are addressed in it. It also uses the Office Graph social feature to track your prior actions both within the Outlook Web App and on Outlook clients for desktop and mobile devices.

Messages identified as lower priority are whisked away to a specific Clutter folder for you to review when you have the chance. Alternatively, you can simply choose to ignore the messages, treating the Clutter folder as another kind of junk filter, and the messages will remain conveniently out of view. In order to ensure that it doesn’t inadvertently start mis-identifying messages as low priority, Microsoft is keen to stress that Clutter won’t do anything until it is confident it has a thorough understanding of your behaviors and your email preferences - for most people this will happen within a matter of days, depending on the volume of email you receive.

You’ll receive daily and weekly notifications so you’re aware which messages Clutter is moving, and don’t miss something important - significantly, these notifications are no longer sent as emails, since replacing an inbox-cluttering message with another one would seem to somewhat detract from Clutter’s purpose. If a message is wrongly picked up as low priority and moved to your Clutter folder, you can move it back to your inbox to be dealt with sooner, and Clutter will learn from the mistake in order to improve its handling of your messages in the future. In the same way, you can choose to proactively teach Clutter about your preferences by marking specific low-priority messages as Clutter.

According to Microsoft, Clutter already shifts more than a million low-priority messages daily, and saves its users almost an hour and a half in productivity each month - figures which are expected to rise as the tool is adopted more widely. If you’ve already enabled Clutter manually, or have enabled it but later switched it off, nothing will change; if you haven’t yet taken any action at all, it will be automatically turned on for you if it hasn’t been already. If you want to disable it, you can do so from the Options page of either Outlook on the Web or the Outlook 2016 Preview, or can simply click the turn it off link at the bottom of notifications.

Clutter gives you a highly personalized email filter that knows which messages are of interest. If you want to learn more about using Office 365 in your business, give us a call.

Published with permission from TechAdvisory.org. Source.